Don't tell me business isn't personal

It’s Book Release Day. I’m a bundle of nerves!

My new book, You Weren’t Supposed To See That, is officially released today. You can buy it at Amazon, Barnes & Noble, local bookstores, airports and everywhere else.

Here’s the hardcover edition at Amazon.

Here’s the Kindle and this is the Audible version - they recorded me for the audio, and I definitely brought the thunder 🙂.

Here’s a link to everywhere else. 

We are the number one book in the category right now and top twenty in several other categories. If you want the first edition, now is the time!

This book was more than fifteen years in the making. I’ve been writing about markets, investing, the economy and life since 2008. I’ve poured all of the really important lessons I’ve learned and some of my best stories into this thing. It truly is a labor of love. I’ve written three other books but this is it. I think it’s the best thing I’ve ever done.

This is the true story of what I’ve seen from my front row seat as a famous market commentator over the last fifteen years. The highs, the lows, the things people whisper about behind the scenes and the stuff you weren’t supposed to see. I was at the New York Stock Exchange the day Jack Ma brought Alibaba public as the biggest IPO of all time. I was on set in Englewood Cliffs the day Bill Ackman came on the Halftime Report to try to save the Valeant trade that was blowing a hole in the side of his fund. I heard the murmurs coming from the control room while Leon Cooperman was lambasting President Obama on the air during an epic tirade. I witnessed the birth of Bitcoin as a tradable asset on Wall Street. I was in Las Vegas the day David Tepper became a living god.

I’ve spent the last decade and a half talking with the wholesalers, the prop traders, the market makers, the investment bankers, the portfolio managers, the sell-side analysts, the brokers, the asset management CEOs, the short-sellers, the venture capitalists, the syndicates, the financial advisors, the chief strategists, the macro forecasters, the quants, the influencers and the journalists who’ve been at the center of this era’s biggest phenomena. I’ve seen it all, heard it all and wrote most of it down. Lots of people have written books about investing, none from my unique vantage point.

The story of the markets over this period of time is also my story. I hate when people say “It’s just business, not personal.” How can it not be personal when we’re talking about people’s lives? Your life? My life? 

None of this stuff is really about money. It’s about the effect that money has on all of our lives. Too much, too little, incentives, emotions. Stop telling me it’s not personal. That’s all it ever was and ever will be. In this book, I tell you my story through the lens of the investment world because the two things are inexorably intertwined.

No matter where you are in your investing journey, this book will help you reach a higher understanding of what’s really going on and why. That was the mission when I set out to write it. The early readers I’ve shown it to have told me I accomplished that mission. I hope you feel the same.

I’ve always felt that the best books I’ve read are the ones where you can tell the author just had to write it. The ones where you can actually tell the book was bursting out of the writer and they just didn’t have a choice but to let it out. I like the urgency. I felt that urgency when I sat down at the keyboard. It carried me through to the end.

I hope that shines through in what I’ve done here. And I hope you love it.

You Weren’t Supposed To See That, now available everywhere.